Intelligence is your competitive advantage - amplify it!
Better decisions faster is the relentless requirement.
How will AI impact my business and how should I adapt?
Successfully navigating AI brain-fry and workslop
AI has made producing work cheap and checking it expensive. Drafts arrive polished, volume rises, and the person signing off has the same hours as before. And errors that reach clients are expensive.
The promise of generative AI is increased productivity but it can't deliver without reduced error rates.
Developing internal capabilities and systems are key to delivering on the promise of AI.
What we do
Evaluation Protocols, built into the firm as it adopts agents: its people deciding what the agents may draw on, who signs what they produce, and how a decision made by humans and agents together is verified.
Diagnose
A written diagnostic of one workflow or team: where your people sit on the evaluation loop, what the stakes require, and what is worth doing. Usually the first step.
Build
Working code on a real workflow, with an evaluation suite that tells you when the model, the prompt or the data drifts, before your clients do. Owned by your team.
Embed
Senior attention alongside leadership through a longer rollout, until your team can run the system without us.
Try the evaluation loop
Check too little and polished output sails through; check everything by hand and the people checking wear out and make more mistakes. Our interactive instrument shows where the sustainable zone sits for your people and what your work demands.
Anticipating the challenges of AI deployments
On 6 October 2026 we made a public prediction about the problems firms deploying AI agents will run into, and how we think they will end up solving them.
Recent writing
Notes from the work, on the kind of AI questions that come up in partner-led practices.
Workslop and brain fry are one curve. An interactive instrument for reading where your team sits on it — and what a Diagnose engagement measures.
Considering AI for your practice?
Drop a short note about the work you're thinking about. What you've tried, what's stuck, and what "shipped" would look like.